Behind the Scenes Interview with Christine Kufske of Click Photography
Christine Kufske of Click Photography is a Kitchener-Waterloo based wedding photographer with quite a few years in the business! We decided to pick her brain and find out what works and what hasn’t in growing her business!
Q. How many weddings do you do a year?
A. Approximately 10-15 a year. A decision I made 3 years ago when my twins began school full-time. I used to shoot 25-30 weddings a year Finding balance is an ongoing goal!
Q. Tell me a little bit about how you made the break-through to becoming a wedding photographer?
A. After working with an amazing mentor Erin Samuell of A Simple Photograph for a summer and attending Conestoga College, she gave me the push I needed as well as fabulous referrals that launched Click back in 2004. I owe it all to her!
Q. What’s been the most surprising part about the industry?
A. How insanely over-saturated it is now with everyone having digital cameras. It is an art form and does require skill.
Q. Do you use social media? How has that helped your business?
A. Yes! What a fabulous outlet for small business owners. Under my google analytics Facebook is always number one as far as the social media referral base. Being a visual field, Facebook works! I also use Twitter but see it as more of a conversational piece. I’m also on Linkedin. Social media has helped me grow my business in leaps and bounds. My clients are always referred and I like knowing that!
Q. What are some of aspects you feel have helped you grow your business?
A. Support from amazing colleagues, incredible clients that have stuck with me over the years. And of course my family. There are some weeks I work 24/7 and without my families support I wouldn’t be as successful. Dedication and hard work does pay off.
Q. What mistakes have you made along the way?
A. Each experience leads to the next experience whether it is a negative or positive but if I had to pick one I guess it would be having trusted the wrong people. As in any business there are the good folk and the not so good folk out there searching for a different final goal. However from every lesson learned I have also grown and survived nine years of the industry.
Q. What piece of advice would you give to someone just starting as a wedding photographer?
A. Believe in your art and your vision. Yes it is over saturated but there is still work out there for true talents. Don’t give up!
Q. Where is your favourite place to shoot?
A. Anywhere with beautiful light and texture! You can find great light anywhere you just need to know how to find it.
Q. What is one thing that couples forget to ask that you think they should?
A. Hmmm…good question. Most of my clients ask me all the questions they should. Or I offer them up if they don’t. I guess something that is important to me is I want to get to know my clients. It helps me create an ideal vision for their shoot.
* Photo credit of Christine Kufske profile photo to http://kellymacdonaldphoto.com